Release Checklist — Indie Marketing Tool

Store page (3+ months out)

Reserve Steam app ID & pay $100 Steam Direct feeCapsule art set: header (460×215), small (231×87), main (616×353), vertical (374×448)Library capsule (600×900) and library hero (1920×620)5+ screenshots at 1920×1080 (minimum)Trailer uploaded (≥30 sec, ≤2 min, mp4)Short description (≤300 chars) hooks the player in the first lineLong description with key features and screenshots interleavedCorrect Steam tags (≤20, ordered by importance)Genre, release date, system requirements filled inAge rating questionnaire completePricing set + regional pricing reviewed

Build & QA

Marketing (3+ months out)

Press kit hosted (presskit() or custom)Email list signup liveDiscord server live with mod teamTwitter/X + Bluesky + TikTok handles claimedItch.io demo page live (optional)First devlog/announcement video postedOutreach list of streamers, journalists, YouTubers built

Pre-launch (1 month)

Demo build submitted to Steam (next fest entry)Press emails sent with embargoed key accessInfluencer keys (Keymailer / Lurkit / Woovit) preparedLaunch trailer cut + uploadedSocial media launch calendar draftedDiscord launch event scheduledSteam launch checklist run inside Steamworks

Launch day

Build published to default branchStore page set to ReleasedLaunch trailer set as main capsule videoDiscord + social media post liveEmail blast to mailing listMonitor crash reports + reviews every hourPatch hotfix branch ready

Post-launch (first month)

Respond to every review (first 100 at least)Ship a hotfix within 48 hoursPatch notes published (Steam News + Discord)Sale calendar planned (next seasonal sale)Trailers re-cut with review quotesWishlist→purchase conversion tracked